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AI phone answering for businesses: options and prices

Stop missing calls: missed-call texts, AI receptionists, add-ons for your phone or job software and human answering services compared, with current prices.

By Daniel Will · Published · 8 min read

For many small businesses a missed call is a missed job. The caller doesn’t leave a voicemail; they ring the next company on the list. AI phone answering has become one of the quickest wins for an owner who’s on a roof, under a sink or with a patient when the phone rings.

We use this technology ourselves: our assessment interview is carried out by an AI voice agent. This guide covers what these services do, what they cost and how to pick one.

Prices from each company’s own pricing page, checked . Starting prices for a small business, per month, before tax. They change often, so check before you buy.

What an AI receptionist does

An AI receptionist answers your business number in a natural voice, any time of day. A good one can:

  • Answer common questions from information you give it: hours, service area, what you do and don’t do.
  • Take the details: name, number, address, what the problem is, how urgent it is.
  • Book the job into your calendar, or offer times for you to confirm.
  • Transfer urgent calls to you or whoever is on call.
  • Send you a summary by text or email straight after each call, often with a transcript.

What callers care about is a quick call and a problem taken down properly. We recommend saying up front that it’s an AI assistant; most services let you set that greeting.

Five ways to stop missing calls

OptionHow it worksBest for
1. Missed-call text-backYour phone system texts anyone whose call you miss: “Sorry we missed you, what can we help with?”The cheapest first step, if callers are happy to text
2. AI receptionist serviceA service answers calls you forward to it, 24/7, and sends you the detailsTrades and service businesses that miss calls on the job or after hours
3. AI built into your phone or job softwareAn add-on to the phone system or field-service software you already useBusinesses already on RingCentral, Quo, Jobber and similar
4. Human answering serviceReal receptionists answer in your business nameLaw, medical and high-value calls where a person matters
5. A custom voice agentAn AI agent built for your business on a voice platform, connected to your own systemsHigher call volumes or calls with many steps, such as intake interviews

What it costs

ServiceTypeStarting price
Quo (formerly OpenPhone)Business phone app with missed-call auto-replies and an AI answering agent$15 per user, billed yearly
DialzaraAI receptionist$29 (60 minutes)
RosieAI receptionist$49 (250 minutes)
GoodcallAI receptionist, priced by number of callers$79 per agent
Smith.aiAI receptionist with live-agent backupFree for 25 calls, then $3 a call; Pro $150
RingCentral AI ReceptionistAdd-on to a RingCentral phone systemFrom $39, on top of the phone plan
Jobber ReceptionistAdd-on to Jobber field-service software$29 (30 conversations, then $0.79 each); included on Jobber’s Plus plan
RubyHuman receptionists$250 (50 minutes)
AnswerConnectHuman answering, 24/7$350 (200 minutes)

As a rough rule, AI answering costs a fraction of a human service for the same number of calls, and it never puts a caller on hold. Human services still win when a caller needs empathy or judgment. If one extra job a month pays for the service, it’s worth trying.

How to choose

  1. Check what you already have. Field-service and practice software (Jobber, Housecall Pro, ServiceTitan, Weave and others) and business phone systems increasingly include missed-call texts or an AI receptionist. Turning on a feature you pay for beats adding a new service.
  2. Count your calls and minutes. Plans are priced by minutes, calls or callers. Your phone bill or phone app shows last month’s numbers.
  3. Decide what it should do. Just take messages? Book jobs? Transfer emergencies? Each step up narrows the list.
  4. Check where the details go. A summary by text is fine to start. Better is a service that puts the caller straight into your calendar or job software, or sends it somewhere an automation can pick it up.
  5. Try it on your own number first. Most have a free trial. Call it ten times as a difficult customer before real callers do.

On Microsoft 365?

None of these services has a Power Automate connector yet, but most send a summary email after each call. A flow in Outlook can pick that email up and turn it into a job in your list, a calendar hold, or a Teams message to whoever is on call.

Setting one up well

  • Write a one-page brief: your services, service area, hours, prices you’re happy to quote, and what counts as an emergency. The answers are only as good as this page.
  • Keep it short. Ask for the essentials and let the caller go. Long AI calls lose people.
  • Say when to hand off. Angry callers, emergencies and anyone who asks for a person should reach a human, or get a firm callback time.
  • Register your number for texting if the service sends texts from your business number. US carriers now block business texts from unregistered numbers, and approval can take days to weeks.
  • Read the first 20 summaries. Fix the brief wherever the AI guessed or asked the wrong thing.

Health practices and sensitive calls

If callers may share health information, the service is handling patient data, and your practice needs a signed business associate agreement (BAA) with it before you switch it on. Some answering services sign one; others say in their terms that health information isn’t allowed. Ask for the agreement in writing, and check it covers the plan you’re buying.

Sources

  • Pricing pages: quo.com/pricing · dialzara.com/pricing · heyrosie.com/pricing · goodcall.com/pricing · smith.ai/pricing · ringcentral.com/office/plansandpricing.html · ruby.com/pricing · answerconnect.com
  • Jobber Receptionist: help.getjobber.com (Receptionist powered by Jobber AI)
  • Business texting registration: support.quo.com (A2P 10DLC)
  • Business associates: hhs.gov/hipaa/for-professionals/privacy/guidance/business-associates